Maurice Lacroix announces its withdrawal from Baselworld 2019 after participating 30 years in the annual watch and jewellery fair. In parallel, the brand will move to Geneva and exhibit for the first time on the “Ile Rousseau”, in the heart of the city (14.1.2019 – 18.1.2019). During this event, the Swiss company, synonymous with iconic design and Swiss craftsmanship, will launch its latest Masterpiece creations.

At Maurice Lacroix, the “Passion for Progress” lies at the heart of the brand’s culture. The watch industry is constantly evolving, as are the expectations of the Swiss firm’s retail customers. Now is the time for the brand from the Swiss Jura mountains, to upgrade its business and distribution model.

Maurice Lacroix would like to thank Baselworld for its help over the last 30 years and particularly for the support of the new Management Team. The company looks forward to discovering the new concepts prepared for Baselworld 2020.

Despite the changes within the industry, Maurice Lacroix will always be known for accessible, reliable timepieces, imbued with Swiss craftsmanship. If ever there’s a time to be different, it’s now!