The CO-FOUNDER of URWERK “Martin Frei” granted us an exclusive interview during the SIHH 2018 in Geneva, Switzerland.

“After studying visual design and arts I came in contact with a wide variety of influences and cultures. When the world of horology opened its doors to me, I entered with my entire artistic luggage in tow. I did not find having an art background limiting; instead, my art opened new horizons in watch design. Technique, concept and aestheticism are, above all, acts of creation.”

Interviewed by Alberic Virchaux