Shining a light on the intimate world of Gabrielle Chanel, the MADEMOISELLE PRIVÉ watch collection is designed to showcase the symbols that Mademoiselle held dear and the objects with which she loved to surround herself. Crafted by the greatest artisans, this collection constitutes an exclusive realm of expression for the finest forms of craftsmanship: Watchmaking, High Jewelry, and other Artistic Crafts from the world of Couture.
In 2020, the CHANEL Watchmaking Creation Studio is presenting the MADEMOISELLE PRIVÉ BOUTON collection, which pays homage to a essential component of Gabrielle Chanel’s stylistic world: the button.
Taking her inspiration from military clothing and from sailor’s uniforms, Gabrielle Chanel paid particular attention to the button motifs, which presented a wide variety of ornamental designs. The button became more than a fastening, preciously punctuating her suits and becoming a hallmark of the CHANEL style.
Accentuated by a golden braid, the black tweed cuff of the MADEMOISELLE PRIVÉ BOUTON watch folds over and fastens to the wrist by means of a button, which covers a small diamond-set dial. A pearl, a carved gold lion, a camellia formed of diamonds, a Byzantine motif, and the profile of Gabrielle Chanel in agate: each of these elements illustrate the richness of CHANEL’s symbols and exceptional forms of craftsmanship.
The collection is comprised of seven watches, including two exceptional High Jewelry pieces.