Most recent business group of LVMH, Watches & Jewelry brings together leading Maisons with complementary positions. Counted among the most dynamic brands on the market, the Maisons in the Watches & Jewelry sector of LVMH operate in two segments: high-quality watchmaking on the one hand and jewelry and high jewelry on the other. The watchmaking side capitalizes on the complementary positioning of its Maisons: Bvlgari’s audacity and sophistication, Hublot’s strong dynamic of innovation, TAG Heuer’s international stature and Zenith’s age-old savoir-faire.

LVMH Watch Week – Dubai 2020, is taking place from January 13th to 15th at the Dubai Bvlgari Hotel.

lvmh watch brands Week 2020 CEOs

“We are delighted to introduce the LVMH Watch Week in Dubai and showcase the exceptional strength, creativity and innovation of the group’s watchmaking brands, Bvlgari, TAG Heuer, Hublot and Zenith. The four Maisons are joining forces to present their 2020 product novelties and offer key international media, retail partners and clients a unique brand experience, in a new format that is a testament to the unparalleled sense of hospitality and service of the LVMH brands. Our ambition is for the LVMH Watch Week to be a significant business and image driver for our Maisons this year, and a complement to other strategic brand moments such as Baselworld.”

Stéphane Bianchi, CEO of LVMH Watchmaking Division and CEO of TAG Heuer  &  Jean-Christophe Babin, CEO of Bvlgari


The world leader in luxury, the LVMH brands group was created in 1987. It comprises today 75 exceptional Houses that create high quality products.

It is the only group present in all five major sectors of the luxury market: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing. The Group also has a sixth division that federates Houses, all of which share a quest for excellence, a passion for lifestyle, culture and the arts.

LVMH has successfully preserved a family spirit that places priority on long-term vision. The Group’s vocation is to ensure the development of each of its Houses while respecting their identities thanks to a unique operating model.

Three fundamental values have been articulated by Bernard Arnault, Chairman and CEO of LVMH, and are shared by every member of LVMH: be creative and innovative, deliver excellence, cultivate an entrepreneurial spirit. Respect for these values is one of the keys to the performance of LVMH Houses, engaging them with contemporary times and society. The Group has made sustainable development a strategic priority since its creation. A commitment perfectly aligned with the role played in society by a group such as LVMH, in France and around the world.

In 2018, LVMH reported sales of 46.8 billion euros, employs 156,000 people across the world and has a retail network of over 4,590 stores worldwide.

LVMH Watch Week 2020


The LVMH Watches & Jewelry business group is one of the most dynamic players in its sector. It continues to gain market share with a successful strategy that is driven by jewelry Maisons that carry on exceptional creative legacies and expertise, and by leading watchmaking Maisons that are always on the cutting edge of innovation.


The growth of these Maisons is driven by their creativity. They enrich leading product ranges with well-established designs and identities, such as Bvlgari’s iconic Serpenti range and TAG Heuer and Hublot’s famous Carrera and Big Bang collections. They continually explore new horizons with innovations that combine audacity with excellence, as illustrated by TAG Heuer’s next-generation smartwatch. Harnessing expertise is a key priority, which the Maisons address by optimizing their manufacturing processes, implementing synergies and boosting their production capacity. Developing brand awareness with target audiences and increasing their presence on social media are also crucial to gaining new market share.


Lastly, the business group is focusing on the quality and productivity of its retail networks and on developing its online sales. Multi-brand retailers are selected very carefully in order to ensure its high standards are met. In an equally selective approach, the Maisons also continue to refurbish and open their own stores in buoyant markets in key cities.

Serpenti Seduttori Tourbillon


A byword for the Mediterranean basin and its evanescent beauty, Bvlgari is driven by this inexhaustible source of inspiration. In all its creations, the House is distinguished by a personal style, which is daring yet sophisticated.

Surprise, innovate and reinvent have been part of Bvlgari’s vocabulary since it was founded in Rome in 1884. Jewelry, watchmaking, accessories… Combining classicism and modernity, its creations are infused with an emotion that is unique to the excellence of Italian design. The sensuality of its shapes, the sharpness of its lines, the sparkle of colored stones… In order to blend Dolce Vita and creativity, Bvlgari broke free from conventions very early in its history. A sensitivity to color which enables the House to combine precious and semi-precious stones in a way that brings its extraordinary pieces to life.

Bvlgari’s extraordinary success stems from this unquenchable desire to preserve its heritage while also looking energetically to the future. By nurturing its hallmarks, it invents new ways to express its creativity. The House’s figurehead is its historic boutique on Via Condotti in the Eternal City, which has borne witness to this dazzling journey.

“Bvlgari stands for the magnificent and contemporary Italian high jeweler, master of colored gemstones. An amazing story started 135 years ago by Sotirio Bulgari. This foundation has been enriched over 3 generations of creative Bulgari family members who have decade after decade created epochal and timeless masterpieces borrowing inspiration from 2700 years of Greco-Roman tradition. Its bold, audacious, architectural and contemporary design inspired by the Italian arts exemplifies the quality, craftsmanship and excellence of the brand through an innovative style that nevertheless remains timeless and faithful to Bvlgari’s identity.”

Jean-Christophe Babin, Bvlgari CEO



In order to push back the limits of mastering time, the watchmaking House of Hublot has developed a brand of savoir-faire all of its own: the art of fusion.

“Be the first, be unique, be different”. This was the philosophy upon which Hublot built up an excellent reputation in just a few decades on the very competitive high-quality timepiece market. The focus is perfectly ingrained in the idea of the art of fusion, which Hublot has applied since 1980 when it designed its first case combining natural rubber and gold with a shape inspired by a ship’s porthole.

When Jean-Claude Biver and Ricardo Guadalupe took the helm of the brand in 2004, and they made this art of fusion into a founding spirit that they deployed as they wished, combining traditional watchmaking savoir-faire with the most cutting-edge technologies and unexpected materials. In 2005, the Big Bang collection, a chronograph with an elegant and contemporary design, enjoyed international success. In its 6,000sqm Manufacture on Lake Geneva in Switzerland, Hublot is constantly pushing back the boundaries of horological innovation.

“We are not trying to break with the past; we are in fact paying tribute to it by combining the past with the future. The strength of Hublot lies in its ability to innovate. A way of thinking that marches off the beaten track. At Hublot, we go straight to the consumer instead of waiting for the consumer to come to us.”

Ricardo Guadalupe, CEO of Hublot

TAG Heuer


Since 1860, watchmaking pioneer TAG Heuer has been blending technological innovations, high-precision timing and cutting-edge designs to create products whose performance continues to shape the passing of time.

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A bold young man decides to found his own watchmaking brand. His name: Edouard Heuer. At the age of just 20, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention in order to invent incredible watches and chronographs of extreme precision.

The world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. TAG Heuer finds expression in other disciplines that share its values, including sports in general, the arts, and music. This allows the brand to fully showcase its heritage and to embody a unique lifestyle. All TAG Heuer ambassadors perfectly reflect the mindset, taste for challenge and risk, and non-conformism encouraged by its founder. They are people who build the legend and share an ability to stand up to pressure, constantly pushing their limits.



By bringing together all the watchmaking know-how under one roof, Georges Favre-Jacot revolutionised the watch manufacturing model for good. His visionary intuition gave the Zenith Manufacture a permanent place in history and paved the way for breakthroughs in production techniques. Since 1865, Zenith has been accompanying extraordinary figures that dreamt big and strove to achieve the impossible – be it Louis Blériot’s history-making flight across the English Channel or Felix Baumgartner’s record-setting stratospheric free-fall jump.

With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. From the first automatic chronograph and now-legendary El Primero movement, which the in-house artisans spent seven years developing, to the fastest chronograph with 1/100th of a second precision, Zenith owes its success to individuals who believe it is time to reach their star.

“Zenith has a proud history of unsurpassed technical innovation in the realm of high frequency, along with more than 2,333 chronometry prizes and over 600 movement variations in just over a century and a half of existence. Combining this proud tradition with a spirit of dynamic thinking, we are writing not just our own future…but the future of Swiss watchmaking itself.”

Julien Tornare, CEO of Zenith