Longines is proud to renew its collaboration with the Breeders’ Cup, one of Thoroughbred horse racing’s most famous international events. As part of this new agreement, the Swiss watch brand becomes the Title Partner of the newly named Longines Breeders’ Cup Classic.
The landmark agreement represents the first time that Breeders’ Cup has placed a brand before this iconic race, which culminates the annual racing season, and solidifies Breeders’ Cup’s status as a premier lifestyle and sports event.
A brand that has been rooted in equestrian universe for 150 years, Longines has been an important Breeders’ Cup partner since 2014. In addition to acting as the Official Timekeeper and Official Watch for the Breeders’ Cup World Championships, the renowned watchmaker continues to serve as the Title Partner for the Longines Breeders’ Cup Turf and the Longines Breeders’ Cup Distaff. The brand also officiates the Longines Prize for Elegance competition, celebrating the World Championships’ most elegant man and woman each year.
“For years, Longines’ unwavering support of the Breeders’ Cup and the horse racing industry has been extraordinary, and we are greatly pleased that they have expanded our partnership to a new level,” said Drew Fleming, Executive Vice President and COO of Breeders’ Cup. “The Longines Breeders’ Cup Classic is one of the world’s greatest horse races and it’s hard to imagine a better brand fit when matched with the elegance and prestige of Longines.”
“Longines is pleased to renew its association with the Breeders’ Cup and to become the Title Partner of the Longines Breeders’ Cup Classic”, said Matthieu Baumgartner, Longines Vice President Marketing. “Our involvement in horse racing dates back to the 1870s, when Longines developed its first chronograph movement, used on the American racetracks. 140 years later, as the Official Partner, Official Timekeeper and Official Watch of the much-awaited Breeders’ Cup, Longines reaffirms its long-lasting passion with the discipline.”
The Breeders’ Cup World Championships, a two-day event consisting of 14 races, continues to be recognized as one of the world’s most exciting gathering of the sport’s greatest horses, jockeys, trainers, owners and breeders. The 2019 event will take place on November 1-2 at Santa Anita Park in Arcadia, California. The Longines Breeders’ Cup Classic will take place on Saturday, November 2, and will be televised live and in primetime on NBC.
The Longines Breeders’ Cup Classic annually draws one of the best fields of racehorses from throughout the world. Its winner has also been named the coveted Horse of the Year on 14 occasions, including in 2015 when Triple Crown winner American Pharoah won the Classic in his final career race.