The Swiss watchmaker Longines is delighted to announce a new partnership with the St. Moritz Racing Association, which sees the watch brand become the Main Partner, the Official Watch and Timekeeper of the St. Moritz Racing Association, as well as the Official Timekeeper and Watch of the White Turf St. Moritz. As part of this agreement, the brand is also appointed Title Partner of the featured horse races of the event: The Grand Prix Longines and the Longines Grosser Preis von St. Moritz.

Longines is proud to announce that it has been appointed Official Timekeeper and Watch of the White Turf St. Moritz – including the Night Turf St. Moritz one of the social highlights of the winter season –, as well as the Main Partner, the Official Timekeeper and Watch of the event organizing committee, the St. Moritz Racing Association. The annual White Turf St. Moritz event takes place on the frozen lake of the Graubunden renowned tourist resort during three Sundays in February. As part of Longines’ involvement in this unique event, the brand becomes the Title Partner of the featured horse races, namely The Grand Prix Longines and the Longines Grosser Preis von St. Moritz, held on the last and culminating racing day.

About this partnership, Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, commented: “Longines has a common history with St. Moritz, dating back to 1894, when the brand provided the sports resort with chronographs enabling to time to the 1/5th of a second. Since then, we have been even more committed to timekeeping sports competitions in this exceptional venue, such as white turf races in the early sixties. As we attach importance to tradition, one of the key values of our brand, we are particularly delighted to reinforce our involvement in white turf events in St. Moritz. We will serve as Timekeeper for all the racing days and offer to the spectators the opportunity to discover our elegant watch collections by presenting the Official Watch of the event. We are thankful for the trust, which the St. Moritz Racing Association places in our brand, and are looking forward to our new partnership.”

“It is a source of great pride to have won Longines as a new, third main sponsor for the White Turf St. Moritz. Backed by three strong main sponsors, the 110-year old history of success in international racing sports can continue at a top level, and the fame of St. Moritz and the entire region as the Mecca of equestrian sports will even be enhanced”, Thomas Walther, President of the management board of the Racing Association St. Moritz, is pleased to say.

White Turf CEO Silvio M. Staub affirms: “Longines has supported for many years the most important equestrian sports events throughout the world. We may judge its commitment as a new, third main sponsor of White Turf as a high accolade. During the future organization of the meeting, mainly the active horsemen will benefit sustainably of Longines’ know-how and international reputation in racing sports. Together with our two longstanding main sponsors, we are now perfectly positioned to face the future!”