This year, at Baselworld 2018, we were kindly invited by Julien Tornare, CEO of Zenith.

Julien Tornare has been active for nearly two decades in the watchmaking sector; he initially worked at Raymond Weil for two years before spending the last 17 years at Vacheron Constantin.

First as market Head for Switzerland, subsequently as the Brand’s US Director, and most recently as Managing Director for Asia-Pacific, the region where he helped grow the number of boutiques from 3 to 13.

Julien Tornare is now focusing on the renewal of Zenith which deserves a return to a centre-stage role.

His vision is to rejuvenate and inject new energy through innovation, a quality firmly embedded in the DNA and history of a 153 year-old yet undeniably contemporary brand driven by a youthful start-up spirit.

We discussed, on location, at their booth in Baselworld 2018, the brand’s heritage, the brand’s values, this year’s novelties and more.

From the world-famous El, primero movement to today’s brand new Defy collection. Click play now and listen to this exclusive interview if you’ve always wanted to know how 153 year old watch brand, is embracing their startup spirit.


Interviewed by Alberic Virchaux