This year, at Baselworld 2018, we were kindly invited by Jean-Marie Schaller, CEO & Creative Director of Louis Moinet.

Jean-Marie has been working in the Swiss watchmaking industry for more than a few decades. He has worked for companies like Daniel Roth, Perrelet and Lacoste Watches.

In 2003, Jean-Marie Schaller founded “Les Ateliers Louis Moinet SA” with the goal to bring back the creations and craftsmanship of a long lost watchmaker, “Louis Moinet.”

Louis Moinet inventor of the chronograph and watchmaker to Napoleon; Tsar Alexander I; King George IV of England; Marshal Murat, King of Naples; and American presidents Thomas Jefferson and James Monroe just to name a few iconic figures of history.

We discussed, on location, at their booth in Baselworld 2018, the brand’s heritage, the watchmaker, this year’s novelties and more.

If you always wanted to know what it takes to make history, click play now and listen to this exclusive interview.


Interviewed by Alberic Virchaux