IWC Schaffhausen is to support the Union for International Cancer Control (UICC) in a new initiative enabling cyclists and sports lovers to play an active role in the global fight against cancer. The World Cancer Day Solidarity Challenge on February 4th will see celebrities and members of the public take part in online bike rides to raise awareness and money for the global fight against cancer impacted by the COVID-19 health crisis. As well as inviting employees, clients and ambassadors to participate, IWC will be the event’s official timing partner.

Across the world, more than 60,000 cyclists are expected to join the World Cancer Day Solidarity Challenge directly from their homes, via the online cycling platform ZWIFT. Money raised from donations will go to the UICC, the largest and oldest global membership organisation dedicated to the fight against cancer. Representing some 1,200 organisations across the world, it has supported and convened the international cancer community since 1933.

SIX RIDES, ONE SIGNIFICANT CAUSE

Taking place on World Cancer Day itself, February 4th, the World Cancer Day Solidarity Challenge will encompass six Community Rides, starting at six different times to enable as many people as possible worldwide to support the cause. Celebrities will join the action too, allowing riders to cycle ‘shoulder to shoulder’ with some of their heroes. As the event’s official timekeeper, IWC will ensure impeccable timekeeping throughout, and will also field two corporate teams, headed by IWC CEO Christoph Grainger-Herr.