In line with the celebration of the Laureus World Sports Awards ceremony to be held in Berlin, IWC Schaffhausen unveils a commemorative timepiece, the Portofino Automatic Moon Phase 37. Limited to only 1,500, this model marks the tenth special edition launched by the brand, as part of its partnership with the Laureus Sport for Good. 10, after all, is a good number; a milestone that deserved to be celebrated in the most lavish way possible. This year picks the winning design from the previous year's IWC drawing competition for children, which is delightfully embellished on the caseback. It is a special engraving which reminds every watch owner that a portion of the proceeds from this edition's sales goes to Laureus as an aid to its many social projects. 

Among all the activities in the world, sports outstandingly eliminate culture differences. In return, it imparts confidence and promotes unity and team spirit. Thus is the motto of the Laureus Sport for Good, an organization that has faith in the magic of sports, harnessing its every potential to develop future prospects for disadvantaged kids and adolescents, as well as promoting social change. Since 2006, the watch manufacture IWC Schaffhausen has been supporting the foundation. Each year, a special edition watch has been made to support the cause. Georges Kern, CEO of IWC Schaffhausen, relays that their cooperation with Laureus has been one of their cornerstones when it comes to their devotion in social responsibility. The brand recognizes Laureus and its ambassadors, who passionately dedicated themselves in improving society.

It is with great pride that IWC Schaffhausen has been able to support this cause for ten consecutive years. And this year, the brand chose a model from its renowned Porto no family to mark a milestone. The IWC Portofino Automatic Moon Phase 37 Edition is specially constructed for the Laureus Sport for Good Foundation, and it beautifully reflects what the cause is all about. The dial and the moon phase display feature the bright blue which has been Laureus' color. It is constructed in such a way that it offers depth and gloss upon one glance. The hours and markers are embellished by 12 diamonds and the entire watch is furnished with a blue alligator strap from Santorini. Elegantly measuring 37mm in diameter, this model is perfect for all watch aficionados. It runs with an automatic 35800 Caliber movement packed with a 42-hour power reserve.

In addition to its vibrant blue design is the illustration engraved at the back, a drawing by 16-year-old Eleni Partakki who won the theme for "Time for Sport". Her illustration features a group of girls and boys playing ball. Partakki is a participant of PeacePlayers International Cyprus, a project that encourages Greek Cypriot and Turkish Cypriot children to play basketball together.