Certina President – Adrian Bosshard
Mr. Bosshard has been at the helm of the Certina Swiss watch brand since 2003.
A busy man, to say the least, Mr. Bosshard was kind enough to take the time to grant us a one-on-one interview.
A perfect opportunity to learn more about Certina, because, who better than him to talk to us about the brand and its extraordinary technology, e-commerce, research and development?
On top of that, we got to hear how Mr. Bosshard envisions success and what it means for the future of the brand!
CERTINA DS-1 BIG DATE 60TH ANNIVERSARY
During our visit, we also had the amazing opportunity to get close and personal with the brand new DS-1 Big Date 60th anniversary piece!
The DS-1 Big Date timepiece is equipped with a beautiful dark green dial which perfectly contrasts with its elegant Milanese bracelet; while also featuring a brand new automatic movement – setting new standards in the Swiss Watch industry in terms of anti-magnetism, thanks to its innovative Nivachron™ balance spring.
The new Certina DS-1 Big Date is enhanced with the latest Powermatic 80 movement with an eye-watering 80-hour power reserve. The watch also comes with a big date at 6 o’clock, finely facetted wedge-shaped indexes and outstretched hands to ensure clear legibility. The back of the 41mm diameter case presents a commemorative 60th-anniversary design.
What impresses most about this new timepiece is the new material “Nivachron™”. High-end balance springs are usually made out of silicon which significantly increases production cost and impacts the overall price of a timepiece. However, with this innovative Nivachron™ Swiss Made balance spring, Certina can provide the same level of value without affecting the price or quality for their end customer.
Sixty years after the premiere of the Double Security concept, the latest DS-1 manages to set new standards and astonish the watch industry with its reliability. Once again, Certina has successfully paid homage to its core values, rich history and proved that it is more than capable of creating innovative new timepiece.
We would like to share our sincerest appreciation for the extraordinary feat that the whole team at Certina has collectively accomplished with their brand new DS-1 Big Date 60th-anniversary watch. Without a doubt, they have once again demonstrated their value and shown that they can be counted on. We are thoroughly convinced that, under the passionate leadership of Mr. Adrian Bosshard, Certina is bound to reach new heights in the future.
Interviewed by Pascal Grenacher
Produced by Alberic Virchaux