Baselworld 2019

This year at Baselworld 2019 we were kindly invited by none other than Marco Borraccino, Founder and Creative Director of Singer Reimagined.

The Interview.

Mr. Borraccino granted us an exclusive interview at Baselworld’s brand new stand titled “THE WATCH INCUBATOR”.

GPHG (Grand Prix D’Horlogerie de Genève) 

For the few that still might be unfamiliar with the “Singer Reimagined” brand, it’s important to mention that they were awarded for the exceptional work on the “Singer Track1 Hong Kong Edition”, the coveted prize of “Chronograph Watch Prize” from the prestigious event last year at the GPHG (Grand Prix D’Horlogerie de Genève) in Geneva, Switzerland.

The “Singer Track1 Hong Kong Edition”

In Mr Borraccino’s own words “With the Hong Kong Edition, Singer Reimagined Track1 takes a sleek turn. Encased in high-performance ceramic-aluminium, this revolutionary chronograph is presented in a lightweight version clad in black with great orange accents.”

Singer_Track1_HK_Edition_3_4Their’s also more than meets the eye with these exceptional timepieces.
Because of one’s senses and feels the strong car racing sports presence embedded deeply in the brands DNA. It’s not an accident that the “Singer Reimagined” brand was born from the collaboration of three exceptional minds. Rob Dickinson, Founder and Creative Director of Singer Vehicle Design, Italian watch designer Marco Borraccino and master watchmaker Jean-Marc Wiederrecht. This intrepid trio has together successfully created a state of art product that has been recognised and rewarded.

Singer_Track1_HK_Edition_CobraOne can not underestimate the level of finish and the attention to detail that goes into creating this fantastic timepiece. As Mr Borraccino phrased it so well by saying that “The company was created to reimagine high-watchmaking, combining obsessive attention to detail, unique perspectives and a love for the iconic sports watches of the 1960s and 1970s.”

Singer_Track1_HK_Edition_CUIt only takes a glance at their revolutionary “AgenGraphe” movement to see that the “Singer Track1 Hong Kong Edition” with it’s 477 meticulously hand-finished parts is no ordinary chronograph. With its original architecture, the “AgenGraphe” brings in flawlessly all the chronographs functions in the centre of the watch.

Singer_Track1_HK_Edition_MVTWe can only be impressed and share our enthusiasm for the level of mastery and execution the “Singer Reimagined” brand is capable.

It is offering a revolutionary new product, vetted by its peers in the highly competitive world of Swiss luxury watchmaking.

It only goes to show that with vision, the right people and a burning desire for success, one can transform a simple idea executed to perfection into an award-winning reality.


Interview of “Marco Borraccino” by “Pascal Grenacher”
This article was written by “Alberic Virchaux”