The Global Brand

From Geneva to Hong Kong, New York, Tokyo and Zurich, Victorinox’s brand new boutique now comes to Lausanne, Switzerland. Situated in the most prestigious street in the city, “Rue du Bourg”, Victorinox shows its strength and willingness to expand its presence by opening their ninth boutique in Switzerland.

Victorinox New Boutique in Lausanne

The Boutique

The brand-new boutique in Lausanne welcomes its clients in a more than 100-square-meter experience where every product category of Victorinox is beautifully on display in their brand-new state-of-the-art boutique; from Victorinox‘s world-famous Swiss Army knives to cutlery, fragrances, watches and travel gear. The new Victorinox’s boutique in Lausanne also offers their custom knife station, where clients can get their swiss army knife customizations, perfect as gifts for every occasion.

Victorinox New Boutique in Lausanne
Victorinox New Boutique in Lausanne
Victorinox New Boutique in Lausanne
Victorinox New Boutique in Lausanne
Victorinox New Boutique in Lausanne
Victorinox New Boutique in Lausanne
Victorinox New Boutique in Lausanne
Victorinox New Boutique in Lausanne

The official inauguration:

With the opening of the brand-new boutique in Lausanne, Victorinox welcomes the exclusive presence of Carl Elsener, Victorinox CEO, Veronika Elsener, Victorinox CMO, Markus Naewie, Victorinox Head of Retail, Patrick Hardy, Victorinox CSO, and Ludovic Lamon, Store Manager, Lausanne.

Carl Elsner

The interview:

We were kindly invited to do an on-location interview with Carl Elsener, the CEO of Victorinox. He thoughtfully answered our questions about Victorinox watches and told us more about his favorite timepiece. We concluded our discussion with Victorinox’s success principles which made this world-famous brand what it is today – a global icon.

Conclusion:

Known worldwide for their “Little Red Knife”, Victorinox’s multi-product strategy is revealing itself to be quite a successful bet. With an unwavering drive and willingness to succeed, a quality diffused through their entire line of products, Victorinox represents the quintessence of hard work and commitment. The brand-new boutique opening in Lausanne will allow Victorinox clients not only to experience the brand’s more classic products but also to discover new ones.

Interviewed by Pascal Grenacher

Produced by Alberic Virchaux

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