Inside the New World of Luxury

Tour the new visual identity for Rolls-Royce Motor Cars. This stunning new experiential maison concept debuted in Rolls-Royce Motor Cars London, then Rolls-Royce Motor Cars Shanghai Puxi, and is currently being adopted worldwide.

This remarkable visual concept has been painstakingly created with the express intention of igniting the imagination. Once beyond the Pantheon grille entrance, clients are invited to survey extraordinary objets d’art within each ‘cabinet of curiosity’ and experience authentic Rolls-Royce materials, which are used to appoint the seating in the speakeasy-style bar and lounge areas. Individual display areas also combine physical motor cars with dramatic screens, immersing the marque’s patrons in the unique personality of each product within the brand’s portfolio.


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