With 85 days to go before the first match of the 2018 FIFA World CupTM kicks off, Hublot brought together the friends of the brand to celebrate the beautiful game. A Match of Friendship. Two one-off teams for an encounter that all football fans could have only dreamed of. True to its motto “First, Unique, Different”, Hublot invited Usain Bolt to play in his first game of football. The world sprinting champion, who is a football lover, put his feet to the service of José Mourinho’s team. Diego Maradona managed the opposing team. The match was refereed by Nicola Rizzoli and his Big Bang Referee 2018 FIFA World Cup RussiaTM smart watch. There are some sporting moments in history that live on forever and Hublot knows better than anybody how to create these moments!
Hall 4 at Baselworld turned into a football pitch
After the gardens of the Palais Royal in Paris, it was at the Mecca of the watch-making world—where Hublot unveiled its Football watch dedicated to the 2018 FIFA World CupTM—that the Swiss watchmaker blew the whistle to start this special game held in this original location.