The Swiss watch brand is maintaining its momentum in the Principality. Before honouring its role as the Official Watch of Scuderia Ferrari during the forthcoming F1 Grand Prix, yesterday evening saw Hublot opening its new boutique in Monaco, at a prestigious location within the legendary Casino building.

Charles Leclerc

In the ideal setting of the Allée François Blanc, on the Place du Casino, the new Hublot boutique replaces the former premises based at 2 Avenue Princesse Alice. Close to the quays and jetties, this new site also flanks the route of the 77th Grand Prix, and naturally, played host to local talent Charles Leclerc during its inauguration. Supported – like his team-mate Sébastian Vettel by Hublot, the Scuderia Ferrari driver cut the ribbon alongside the brand’s CEO Ricardo Guadalupe to mark the official opening.

Charles Leclerc

A sublime expression of the brand’s signature codes, the boutique takes Hublot‘s new architectural concept and makes it its own, within one of the Principality’s most iconic buildings. Mirrors, glass, marble and metal combine to create a harmonious showcase with urban accents. Set over 40 square metres, the soft light and generous furnishings ensure the new Hublot Monaco boutique is warm and welcoming: the perfect surroundings for its customers! Combining luxury with contemporary, this boutique embodies the famous Hublot maxim, the “Art of Fusion”. This philosophy not only enables the brand to switch from marble to metal, but also from Formula 1 to the beautiful game, since Hublot is also the Official Timekeeper for the World Stars Monaco Football Match which took place yesterday at the Stade Louis II, attended by HSH Prince Albert II.