In Miami, Hublot has unveiled the Big Bang Meca-10 Nicky Jam watch, a model available in three versions, designed in collaboration with the urban music singer and icon Nicky Jam, star of the charts and brand ambassador.
“Hublot loves Art! Today, these words have double the meaning as we honour the music of our ambassador Nicky Jam by presenting this new model during a celebration taking place in the city of Miami, as it devotes itself entirely to exhibitions of paintings, sculptures and street art. Art, celebration, fusion, passion… we really are in our element here!” Ricardo Guadalupe, CEO of Hublot
Nicky Jam became a Hublot ambassador in June of this year. It seemed only natural for the Nyon watchmaker to work with the internationally renowned singer. After topping the charts in 2015 with the success of his track “El Perdon”, he had the whole world singing this summer with “Live it Up”, the official song of the 2018 FIFATM World Cup in Russia, a competition for which Hublot is the Official Timekeeper. As if that were not enough, at the same time, he reached new heights with his single “X (Equis)”, which is approaching 1.4 billion views on YouTube!
“What a privilege to be able to wear a masterpiece of Swiss watchmaking bearing my initials on my wrist today! What does this have in common with my music? Behind every great success, be it a watch or a song, lies huge work resulting from an entire team’s efforts.” Nicky Jam, Hublot Ambassador
It was in front of an audience of select guests—VIPs, stars and friends of the brand—that Hublot celebrated the talent of Nicky Jam during a lively party at The Temple House, Miami. For the occasion, the prestigious venue in the heart of the South Beach district saw itself covered in light: its façade and its interior walls served as a screen for a mapping animation and artistically projecting films and photographs. It was in this sumptuous setting that Ricardo Guadalupe, CEO of the brand, gave a warm speech thanking Nicky for joining the Hublot family, and unveiled the first fruits of this collaboration: the Big Bang Meca-10 Nicky Jam watches.
These watches come in three different versions based on the famous Big Bang, the Swiss brand’s icon. With a 45-mm diameter, they are powered by the HUB1201 manufacture calibre, whose innovative construction reveals, on the dial side, all of the original imbrication of its 10-day power reserve that gave this model its name: Meca-10! As Nicky Jam sings in one of his hits: “…sin parar, sin parar!” For the first time the watch is skeletonised and gold-plated, thus offering the piece a brand-new look. The art of fusion in all of its glory! The case and bezel of the first version are made of Hublot’s famous black ceramic. As on the two other versions, its dial displays the singer’s logo, composed of his initials NJ, at 12 o’clock. On its back, his hand-written signature is affixed on the glass enabling the watch movement to be seen.
The second is adorned with a warm colour dear to Nicky Jam’s heart: gold! The case, bezel and crown are machined out of King Gold, an alloy of gold, copper and platinum developed by Hublot. It is set with semi-precious stones (yellow sapphires, orange sapphires and tsavorites) in the same three colours as the video for the “X (Equis)” track. The third version is dazzling! This piece of fine jewellery has its case in King Gold, while its flange, middle, the NJ logo and its indexes are set with baguette-cut diamonds, which can also be found on the clasp of its strap. In all, no fewer than 307 diamonds, with a weight of 16.9 carats, adorn this watch. All three watches are delivered with a choice of strap in black Alcantara or in alligator dyed in red, yellow and green, also the colours of the “X (Equis)” track. Nicky Jam did not hesitate to launch into this song when he treated the guests at The Temple House to a splendid private concert. The guests were already exhilarated thanks to a showcase performance by Esha, a young singer from the island of Aruba. More than enough to keep people dancing until the small hours!