HUBLOT e-Warranty: The digitalisation of the warranty card or how each watch becomes its own certificate

The authenticity of Hublot watches is guaranteed by a visual recognition of the micro-structure of their materials. With the HUBLOT e-warranty, Hublot is launching a completely digital warranty stored in the AURA blockchain.

“After being one of the first companies in the world to equip its watches with an electronic warranty in 2009, Hublot is once again innovating with the Hublot e-warranty. Hublot will use an electronic passport and warranty system, much like facial recognition, based on the uniqueness of the materials that make up its watches. This advanced technology required more than three years of research and development in partnership with the company KerQuest. Today, thanks to the Hublot e-warranty, a simple photo taken with a mobile phone is all it takes to activate the warranty and access it, while verifying the authenticity of the product. Although the technology developed relies on complex algorithms, it is simple and user friendly. A perfect fusion between technological complexity and ease of use.”Ricardo Guadalupe, CEO of Hublot

Hublot e-warranty

With the Hublot e-warranty, Hublot & KerQuest are fusing materials and ground-breaking algorithmics to revolutionise the user experience. The watch is thus authenticated by the recognition of the specificity of its materials. A first in the fight against counterfeiting.

Gone are the days of warranty cards and authenticity certificates; with its new Hublot e-warranty protection and warranty system, the watchmaking Manufacture is simplifying the tracking and tracing of its watches, from their manufacture through to customers, via points of sale. Faithful to its motto “Be first, unique, and different”, the watchmaker, with the Hublot e-warranty, has created a technological first in which the watch itself becomes the key to open up a new world of services. As well as facilitating use for points of sale, customers and customs alike, Hublot is improving the prevention of counterfeiting and theft. Simple, easy and effective!

Hublot e-warranty

The watchmaker has been working on the development of algorithms in partnership with the company KerQuest since 2017. The goal was to develop a technology that relied on the very recognition of the specificity of the watch, namely the microstructure of the materials that make it up. This way of working seemed obvious to the master of the Art of Fusion, which has been using materials and their fusion to differentiate itself for 40 years. As an additional challenge, although the recognition of a material in the broadest sense has been studied for several years, its actual unitary recognition was what had been problematic until now. With the evolution of smartphones and in particular the improvement in camera definition, as well as the development of artificial intelligence, Hublot and KerQuest were able to perfect the first visual recognition of a watch.

Each and every Hublot watch is unique: even two watches of the same model leaving the manufacture are distinguishable thanks to the singularities of their microstructure. The challenge faced was how to read them and process them in a reliable and practical way. The Hublot e-warranty is based on the unitary recognition of the specificities of all of Hublot’s watches and models.