Gucci x Oura


A journey of self-discovery begins with the Gucci x Oura Ring. Once placed on the finger, every minute of every day becomes an opportunity to better understand the self as the body’s hidden messages are translated by the Oura App. In a film showcasing the collaboration, a day is played on repeat, its 24 hours perpetually optimized each time through the insights of the ring. From an easy wake-up call thanks to a good night’s sleep to a quickened pulse at a late-night liaison, the Oura App analyzes accurate health data to propose science-backed content, empowering the protagonist to unlock her truest potential.

Creative direction by Alessandro Michele. Art direction by Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone.
#Gucci #Oura

Latest

#DGSS22 Beuty Collection

The essence of #DGBeauty exalted through gleaming sparkles, rays of light and a play on reflections: a vision of strength and joy inspired by...

Royal Oak Offshore Music Edition | Audemars Piguet

Decked out in the colours of sound. The new Royal Oak Offshore Selfwinding Music Edition pays tribute to the world of music, fuelled by...

Dior Untold – Podcast Episode 4: The rose de Granville

Dior Untold, the very first podcast series that takes you behind the scenes of the House of Dior and its unique savoir-faire. The fourth episode,...

Jalen Green at the Men’s Spring-Summer 2023 Show | LOUIS VUITTON

Join Jalen Green as he gets ready for the Louis Vuitton Men’s Spring-Summer 2023 Fashion Show in Paris. The NBA basketball player shares how...

Versace x Parsons Paris | Versace

Versace x Parsons Paris Donatella Versace set Parsons Paris MA Fashion Studies and MFA Fashion Design and the Arts students a four-month project to...