Frederique Constant’s Brand new manufacture
On the beautiful sunny day of Wednesday, the 5th if June 2019, was the grand opening of Frederique Constant’s brand new Manufacture in Plans-les-Ouats Geneva, Switzerland. A day to remember filled with joy, high spirits and wonderfull Swiss luxury timepieces.
The reception was organized right in front Frederique Constant’s brand new Manufacture, with a yacht feel to it, the cocktail reception was a gathering of VIP’s, international press, employees and many other distinguished guests. The layout was ever so tastefully arranged with a minibus bar, serving mouthwatering beverage where guests warmly mingled, chatted, sampled local delicacies under the delightful June sun. The anticipation was palpable as the eagerness to visit first hand the wonders the Frederique Constant brand concocted.
The Inaugural speech
The official inauguration speech was opened with high energy by Frederique Constant’s managing director Niels Eggerding, followed by select guest Chairman, Citizen Watch Co Ltd, Toshio Tokura. The two founders of the Frederique Constant brand Aletta Stas-Bax C.O.O and Drs Peter C. Stas CEO. The local politicians was also present to talk about the importance of watchmaking Sandrine Salerno Maire of Geneva and Xavier Magnin Maire of Plan-les-Ouates.
The ribbon cutting
Following the inspiring speeches, the press was able to take pictures of the speakers, scissors in hands for the ceremonial opening and traditional ribbon cutting that Officially marked the opening of the new Manufacture.
In 2006, the brand first felt the need to enlarge its production facilities and strategically decided to move into a 3,200 m2 building in Plan-les-Ouates, where big players of the Swiss watch industry were settled, becoming a critical geographical spot in Geneva for Swiss made horological production and development manufacturer.
After thirteen years, the group (which includes Frederique Constant, Alpina Watches and Ateliers deMonaco), was running out of space due to its rapid growth and high demand from its worldwide markets.
Two years were needed to achieve the construction of an additional 3000 m2 space, bringing the Frederique Constant Group’s headquarters up to 6200 m2, enabling to re-organize the implementation of the different working spaces completely.
When first entering the brand new Manufacture, the visitors are led down along a corridor leading to the unique in-house Museum called the “Manufacture Experience“. The Museum tells the passionate stories of the three successful brands universes from Frederique Constant, Alpina to Ateliers deMonaco. From sketches to detailed movements presentation and also, more importantly, the collection of timepieces, each of the three brands have produced all along with their fascinating and rich history.
The art of watchmaking!
From there on the visitors were led to a spacious and tasteful new cafeteria fully redesigned and refurbished. The visit continued to the first floor where state of the art, production workshop from T1 to T4 will be regrouped, optimizing watchmaking workflow and logistics. Fully equipped with cutting edge technology showcasing the commitment to excellence Frederique Constant group was known for globally. The guided tour ends on the offices of the second house including top management, finance, human resources, marketing, sales and administration departments with a luminous and contemporary design and wide open space with breathtaking views of the surrounding area.
The beginning of a new era!
The tour ends, but it marks the start of a brand new area for Frederique Constant Group. The overall goal is to increase the production capacity from 160,000 to 250,000 watches per year within the next five years.
The modern Manufacture is the result of a life long dream and vision by the two founders and is also proof that with hard labour, a great team, persistence and a desire to serve the end customer with the best product at the most competitive prices, success is not only a dream but a possibility.
Produced by Alberic Virchaux