The Swiss luxury watchmaker FRANCK MULLER unveiled its brand-new concept boutique in Hong Kong. Located on Queen’s Road Central, where bustling business and leisure activities reign supreme, the new 1,600-square-foot boutique is adjacent to prestigious institutions, top-notch international luxury brands and hospitality. Upholding the brand’s pioneering design aesthetics and exquisite watchmaking philosophy, the concept boutique strives to lead guests to delve deeper into the world of Haute Horlogerie.
Iconic elements interpreting the enchantment of time
FRANCK MULLER’s iconic design elements prevail in the new concept boutique to lend a touch of elegance brimming with comfort and luxury. The golden gate is decked with the symbolic Arabic numeral “8”, inviting guests to embark on a journey into the realm of time.
As stepping inside, you will be greeted with FRANCK MULLER’s ground-breaking tourbillon chandelier, which is inspired by the Giga Tourbillon with a gigantic tourbillon structure accounting for the overwhelming part of the dial.
The eye-catching marble wall is characterized by the index design drawn from the Vanguard collection in highlighting the brand’s unfettered avant-garde spirit. Based on its novel concept, the bar counter provides each guest with a casual, sophisticated open space to ensconce themselves on bar stools, thereby allowing them to experience the enchantment of FRANCK MULLER timepieces at close range.
The VIP lounge manifests a graceful blend of classics and modernity, with a blue-green color palette and embraced by wooden parapets, guests can immerse themselves in the time art of FRANCK MULLER with tranquillity in their own private space.