Experience the BOSS x Russell Athletic digital launch | BOSS

Together, we’re unstoppable. The new #BOSSxRussellAthletic digital launch celebrates team spirit, individual talent, and the power in lifting each other up. Meet our all-star cast, including Bella Hadid, Ashley Graham, Keith Powers, Lucky B Smith, and Taylor Hill, bringing their winning energy to our bold, new collection with Russell Athletic. Captured at New York’s iconic Gotham Hall, see the latest styles, featuring relaxed fits, sporty details, and a retro-inspired colour palette.

Creative director & CBO: Ingo Wilts

Film direction: Etienne Russo
Set design & production: Villa Eugénie
Video production: Walter Films
Sound design: Senjan Jansen

Looks: Beatbolliger
Styling: Sean Spellman
Hair: Mark Hampton
Make-up: Diane Kendal

Shop now: https://on.boss.com/BOSS_x_RussellAthletic

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