El Primero A384 Revival

There are not many movements that can claim the kind of pedigree enjoyed by Zenith‘s El Primero, which celebrated its 50th anniversary last year. For the first model to be equipped with the groundbreaking movement in 1969, the Zenith A384, the brand worked on a new and daring case design.

For the bracelet, they sought the expertise of the famed Gay Frères specialist company to create an original and exclusive bracelet that would match the watch’s avant-garde design. The result was the so-called “ladder” bracelet, which featured an unusual open design that boasted superior comfort and a dressier look compared to other sporty steel bracelets of the time.

Zenith El Primero - A384 Revival

Now, the coveted Ladder bracelet makes its grand return in the El Primero A384 Revival, completing the retro look and feel of the revived chronograph icon.