New Creations for LVMH Watch Week – Dubai 2020: DEFY 21 Carl Cox
With respect to exceptional collaborations, Zenith is proud to introduce its newest Friend of the Brand, world-renowned DJ and producer Carl Cox and the new Defy 21 Carl Cox watch. An undisputed living legend in electronic music and specifically “techno”, Carl Cox is credited with bringing his craft to new heights and his unique sound to a global audience.
From underground rave parties in the 80s to main stage performances at festivals and his own stage at Burning Man as well as his pioneering record label, Carl Cox lives the “time to reach your star” philosophy to the fullest. His perseverance and undeniable talent have propelled him from his humble beginnings to becoming one of the most revered and influential personalities in the world of electronic music.
For his first eponymous special edition watch, the DEFY 21 Carl Cox, limited to 200 pieces, Zenith turned up the tempo with a special execution of its futuristic 1/100th of a second chronograph, with a carbon fiber bezel and strap stitching that glow in the dark. For a very personal touch by Carl Cox, the open dial keeps the beat pumping with a rotating disk shaped like a vinyl record at 9 o’clock, serving as a running seconds indicator.
“I am very lucky that I am able to share my love of music all over the world. All of us have the power within us to feel the beat and dance – my job is to bring that energy out and to unite everyone on the dancefloor. In a similar way, Zenith is about elevating the art of watchmaking and sharing its innovations with the world, so collaborating with them on a watch with a high-frequency beat felt very natural”, said Carl Cox.