Urban and refined, the new L’AVENUE watch from CENTURY is a tribute to the beauty of women that illuminates the cities of the world.
From the Champs-Elysées in Paris to New York’s Madison Avenue, everyone turns to look at her. Elegant and full of character, the new L’AVENUE watch and the women who wear it on their wrists get all the votes. As part of the MASTER IMPERIAL collection dedicated to CENTURY’s iconic timepieces, L’AVENUE puts the spotlight on the modern woman.
How could you not succumb to the simplicity of its white mother-of-pearl? NACRILITH technology seals it between two layers of CENTURY sapphire, thus preserving the beauty of this fascinating and fragile material echoed by the answering sparkle of the 133 brilliant-cut diamonds. A magical sight made sublime by the sixty facets of the CENTURY sapphire, entirely cut and polished by hand, protecting and showcasing the sophistication of the engravings adorning the heart of the watch, and the stylised silhouette of the hands. The dial they sweep instantly conjures up the Place de l’Etoile: a perfect circle with its twelve radiating spokes and two circular streets. This Parisian icon has become a symbol of urban equilibrium and refinement.
The architectural lugs, crafted to form little jewels in their own right, recall the monumental outline of the Arc de Triomphe at the centre of the Place, whose arch opens generously onto the Champs-Elysées. A legendary site that gave its name to the world’s most iconic avenue…
The already classic L’AVENUE is available in two models: white gold matched with a grey alligator strap, and red gold and cream alligator. Two styles for different occasions: L’AVENUE is dedicated as much to the vibrant spirit of a Fifth Avenue business woman as it is to the gentler, dreamy spirit of the Parisian invited to an evening at the Palais Garnier.
Model in 18 ct. white gold set with 133 diamonds (1.171 ct.). CENTURY sapphire with 60 facets cut and polished by hand, with natural white mother-of-pearl. Natural mother-of-pearl dial. Quartz movement. Alligator leather strap.