Ninety - Richard Mille

NINETY is a new luxury concept located in the heart of Mayfair. Conceived as a progressive relationship between product and experience, the brand aims to combine the most sought after and rarest of watches and jewellery with tailored, exemplary service; all housed in a beautiful Mayfair boutique. The project is owned by Peter Harrison, and operated by his daughter Tilly and her business partner Ben Cleary, the jewellery expert. The two are determined to depart from a conventional sales approach and instead aim to engender longstanding and two-way relationships with their clients – acting not only as the predominant destination for seekers of pre-owned Richard Mille pieces and high jewellery, but also as a trusted and specialist resource, and point of reference to service any client requirement within the luxury market.

The boutique itself is a reflection of this distinct approach; ensconced within the most exclusive retail street in London, the design eschews all traditional norms – orientated towards a relaxed and immersive experience for customers. The displays are minimal yet invariably impressive; trading cluttered quantity for striking quality, and the pieces themselves are showcased throughout the store in a series of private and intimate spaces.

Ninety - Richard Mille

The impression and feel are one of a private Mayfair apartment, rather than a typical transactional retail store; in the words of Project Designers B.A.D Studios “the objective was to create a modern-day retail aesthetic whilst maintaining traditional features in keeping with the residential feel of the interiors”. In a collaborative effort alongside the bespoke interior designer, Interiors by Kitty, their overarching vision was to create an aesthetic which is at once sophisticated and timeless, underpinned by a comprehensive heritage, hand-crafted finish”. In fact, the heart of the boutique lies beyond the main entrance, in the elegant lounge at the rear, where clients can sit comfortably and look through an array of treasures in private, and downstairs where a hidden, intimate bar showcases their latest artwork for sale in a haven away from the outside bustle.

Ninety - Richard Mille

Part of the Richard Mille EMEA group, and designated as the official and exclusive pre-owned retailer in Europe and the Middle East, NINETY represents an evolution in the rapidly emerging, but currently murky pre-owned market. A reputable and trustworthy destination, which houses its own Richard Mille trained watchmaker and workshop, along with a team of experienced specialists from all aspects of the luxury market, NINETY is the place to curate, grow or sell your collection with confidence, and in comfort.

Ninety - Richard Mille
Certificate of Authenticity

An ‘Authentic’ OMEGA timepiece is a watch powered by an OMEGA movement/calibre constructed entirely of, and serviced with correct OMEGA parts and components.

Our expert assessors have encyclopaedic knowledge and access to extensive historical production records and servicing policies. Upon examining the current state of your timepiece they can establish and document its authenticity. The Certificate of Authenticity will be given to an authentic OMEGA timepiece that is older than 30 years.

Extract from the archives

We have upgraded a special online service for watch enthusiasts who would like to know more about the production history of their OMEGA products that are older than 10 years. The Extract from the Archives contains detailed information from our archives which relates to your watch and how it left our facilities in Biel, as well as the exact production date of the watch. The Extract from the Archives is not a Certificate of Authenticity and does not guarantee the authenticity of a watch or its component parts.

Certificate of Authenticity
The Seamaster Diver 300M Tokyo 2020

OMEGA Counts Down to the Olympic Games with the Seamaster Diver 300M Tokyo 2020

It may be a little later than planned, but the Olympic Games Tokyo 2020 is finally on its way. Today marks 100 days until the iconic sporting event begins in Japan, and while the athletes make their final preparations, the Official Timekeeper is unveiling a very special timepiece in tribute to the occasion.

The Seamaster Diver 300M Tokyo 2020

The OMEGA Seamaster Diver 300M Tokyo 2020 delivers a unique colour scheme inspired by the Tokyo 2020 Olympic Games emblem, along with the very best in watchmaking technology.

The 42 mm case is crafted in stainless steel and is mounted with a blue ceramic bezel ring, which is filled with a white enamel diving scale. Stainless steel is also used for the polished-brushed bracelet that is seamlessly integrated with the case.

The Seamaster Diver 300M Tokyo 2020

To complement the blue, there is a polished white ceramic dial with extra depth provided by the laser-engraved waves. Features include a date window at 6 o’clock and the famous Seamaster name highlighted in red. Blued hands and indexes complete the dial design and are filled with white Super-LumiNova.

The sapphire crystal caseback marks this special moment in time thanks to its transferred Tokyo 2020 Olympic Games emblem, while on the inside, you’ll see the OMEGA Co-Axial Master Chronometer Calibre 8800 – which has been officially certified by the Swiss Federal Institute of Metrology (METAS). A standard of performance that any gold medal athlete would be proud of.

The Seamaster Diver 300M Tokyo 2020

Those who choose this unique timepiece will receive it inside a special Olympic Games presentation box, along with a Master Chronometer card and a full 5-year warranty.

Tokyo 2020 will mark the 29th time in history that OMEGA has fulfilled its role as Official Timekeeper of the Olympic Games since 1932. Bringing almost 90 years of experience to the occasion, the brand will once again capture every second of action with unrivalled innovation, precision and passion!

TAG Heuer Connected Wellness App

The Swiss luxury watchmaker extends its TAG Heuer Connected digital universe with a new app for an active and healthy lifestyle.

TAG Heuer, the Swiss luxury watch brand that has pioneered the luxury connected watch segment for more than five years, has introduced a new Wellness app that enables users to track their daily activities simply and effectively. From the tiniest steps to the most strenuous workout, they are motivated to be their best selves, while enjoying an active and healthy lifestyle.

TAG Heuer Connected Wellness App

An exciting new addition to the TAG Heuer Connected universe

The exclusive new TAG Heuer Connected watch Wellness feature enables users to stay fit, healthy and connected by tracking their biometrics during all their daily activities. With two daily goals and one weekly summary, the app motivates them and helps them understand how each effort – no matter how small – benefits their bodies. The release of the Wellness app comes one year after the incredible success of the new TAG Heuer Connected watch and, with its focus on health and fitness, is set introduce the brand’s Connected universe to an even greater audience.

TAG Heuer Connected

For TAG Heuer CEO Frédéric Arnault: “With the Wellness app, we are adding a new pillar to our Connected watch product offering. Within a timeframe of a year, the TAG Heuer Connected has established its status in elegance and sports. It has been embraced by golfers, cyclists, runners and a wide range of other sports buffs. In addition to elegance and performance, our users also expressed a strong interest for tracking their wellness. We value their input; we know how important it is to remain active these days. And we created the TAG Heuer Connected Wellness app for them.”

TAG Heuer Connected Wellness App

All the key metrics at a glance

With a quick glance at the TAG Heuer Connected, the wearer can monitor daily activity (number of steps), exercise intensity (time spent each week doing moderate to vigorous exercise), the level of effort perceived by the body (real-time and continuous heart rate monitoring), and the quantified impact of the exercise (calories burned).

And now with the TAG Heuer Connected mobile application, there is also a brand-new Wellness tab that offers – along with these metrics – information about their evolution over time, which are reliable indicators of the user’s activity level. The Wellness tab’s focus is squarely on marking each user’s steady progress which, in turn, is a motivation to stay active and fit.

TAG Heuer Connected
Rolex - 2020 Formula 1 70th Anniversary Grand Prix

The opening race of the 2021 FIA Formula One World Championship™ takes place this weekend, on Sunday 28 March, at the Bahrain International Circuit. Since 2013, Rolex has been a Global Partner and the Official Timepiece of Formula 1®, supporting its commitment to develop pioneering technology and expertise. For close to 90 years, Rolex has fostered long-term relationships with legendary events and remarkable individuals in motor sport, compelled by the continuous quest for improved performance and excellence.

Formula 1 Rolex Belgian Grand Prix 2020

Drawing on the parallels between Rolex and the pinnacle of motor racing, Rolex Testimonee and three-time FIA Formula 1® Drivers’ World Champion Sir Jackie Stewart says: “Formula 1 is a highly respected global series at the forefront of engineering – it’s a natural fit that Rolex is associated with the sport as the brand develops the highest form of technology that exists in watchmaking. Leaders in their respective fields, Rolex and Formula 1 share levels of excellence that are incredibly rare, making it a perfect partnership.”

Sir Jackie Stewart

The 2021 grid features a number of new and exciting driver line-ups, and with only three days of pre-season testing earlier this month, the teams have had less preparation time than usual. Previewing these changes, Rolex Testimonee and nine-time Formula 1® race winner Mark Webber says: “Some very knowledgeable drivers have moved to experienced teams, such as Daniel Ricciardo at McLaren, Carlos Sainz at Ferrari and Sergio Pérez at Red Bull, it will be intriguing to see what they can extract out of these new partnerships. It is a massive opportunity for them all, and we’ll get to enjoy watching some tremendous intra-team rivalries. I’m also really looking forward to seeing whether Red Bull can come out of the gates fast and challenge Mercedes from the off – that will be fascinating.”

Mark Webber

Ahead of the extensive technical overhaul in 2022, this year’s regulations have remained consistent, with small but significant adjustments made to address downforce levels. The updates include modified, heavier tyres and revised aerodynamic rules, while the Friday practice sessions have been shortened to 60 minutes. Formula 1® continues its commitment to diversity and the next generation by adding the W Series – an all-female single-seater championship – to its 2021 support schedule, alongside Formula 2® and Formula 3®.

Formula 1 Rolex

Following the season-opener in Bahrain, the Formula 1® paddock will travel to Europe, with the second round set to be held in Imola (Italy) in mid-April. Contingent on the global situation, the provisional 2021 season is scheduled to comprise a record-breaking 23 races. As demonstrated in 2020, the Formula 1® community continues to adjust and implement forward-thinking and robust solutions to ensure all Grands Prix™ take place safely, and with fans trackside where possible.

Reflecting on the resilience and dedication of the sport, Webber says: “We should be extremely proud of what Formula 1 managed to achieve last year – it set the benchmark. We made other sports look at us and how we operated with discipline, professionalism, desire and intensity to ensure races got under way in such a difficult environment. It was brilliant and we look forward to going again, with the same determination, energy and attention to detail.”


The International Academy of the GPHG has been enriched with new competencies by welcoming more than one hundred new members in 2021. Having thus reached a current total of 500 members for its second year in existence, it represents a vast network of ambassadors of the passion for watchmaking and its worldwide market. The GPHG Foundation is delighted to be publishing the 2021 membership list of the Academy on its website today.

Together, members of the GPHG Academy will reward the excellence of contemporary watchmaking creations. As was the case last year, they will first have the opportunity to propose eligible watches. Following the official entry of the models by the respective brands, they will be invited during the summer to participate in a first round of voting to select the nominated watches, and then in the autumn they will take part in a second vote to determine the 2021 prize list.

The Foundation is proud to welcome the personalities who are joining the Academy this year and thanks all members for their involvement and their commitment to serving the cause of watchmaking.

With the creation in 2020 of its Academy, which encompasses all key stakeholders in the sector from around the world, the GPHG has undertaken a thorough transformation of its nomination and voting process. In doing so, it is significantly expanding its mission of enhancing the renown of the watchmaking industry.

As a strategic instrument for promoting the industry’s new releases, the GPHG enables an international audience to step with developments in the art of watchmaking through a competition culminating in the awards ceremony, of which the 21st edition will take place on Thursday November 4th 2021.

Christie's Auction 2021

First-ever global 100% online watch auction to potentially exceed USD 10 million from Dubai

Watches Online: Dubai Edit goes live today, the sector’s most important global online-only auction to date. The team of experts at Christie’s in Dubai have curated close to 200 lots which together are estimated to fetch from USD 9,000,000 to 15,000,000. The auction is restricted to a timeframe of 16 days in which registered bidders will be able to track specific lots and interact directly with the Christie’s platform.

Remy Julia, Director – Head of Watches Middle East – India – Africa – Russia, says: “The Dubai Edit online auction is set to become a game-changer as far as watch auctions go. Never in the history of watch auctions has a 100% online event offered timepieces of such quality, be they modern or vintage. This has been made possible only because of our specialists’ substantial reputation in the industry. Besides being the perfect barometer for gauging current collector demand at the global level, Dubai Edit brings together exceptional watchmaking in one innovative format and positions Dubai as a global tech hub for vintage and contemporary collectible watches.”

 Among the watches to be auctioned, there will be some of the most in-demand references, from grand complications by Patek Philippe and Gerald Genta to collectible minute repeaters, a selection of Rolex tool watches, from the Dato-Compax reference 6036 to the Rolex Big Crown reference 5510, as well as an impressive line-up of rare watches from one of the most coveted independent watchmakers, F.P Journe.

Christie's and Rolex

Patek Philippe Poised to Achieve New Heights

Highlights include the exceptionally rare Ref. 5002P Sky Moon Tourbillon in platinum (est. USD 1,000,000-1,800,000), which was not only the most complicated watch produced by Patek Philippe at the time, but also the first ever double-faced wristwatch in the Geneva manufacturer’s history – and is sure to elicit keen interest on the part of discerning collectors from around the globe.

Christie's and Patek Philippe

Two other exceptional Patek Philippe timepieces will also be presented during this auction, both of which possibly have unique dials: the Ref. 3990P with a light grey dial and the Ref. 5004R with a ruby dial. They are joined by a selection of exceptional minute repeaters of the same marque, such as the Ref. 5074P minute repeater perpetual calendar (est. USD 400,000-700,000), the imposing Ref. 5014P semi-skeletonised minute repeater perpetual calendar (est. USD 400,000-600,000), and the elusive pink gold Ref. 5029 minute repeater (est. USD 250,000-350,000) made in 10 pieces per metal (yellow gold, pink gold, white gold and platinum) to commemorate the anniversary of the manufacture in 1997. The Ref. 5071P and the Ref. 5971P lead the impressive selection of highly collectible baguette diamond-set watches that are certain to draw international attention.

Christie's and Patek Philippe

Rolex Reigns

Among the vintage Rolex watches highest on the desirability index, an extremely well-preserved Rolex Dato-Compax Ref. 6036, produced circa 1952 (est. USD 100,000-180,000). ‘Collectible Tool Watches’ include a Rolex Submariner Ref. 5510 “Big Crown” (USD 125,000-200,000), a Rolex Sea-Dweller Ref. 1665 “Patent Pending” (USD 90,000-120,000), and a rare Rolex Ref. 3525 chronograph in astonishing condition (USD 150,000-300,000).

Christie's and Rolex


Trends on point, the team has curated a selection of 7 F.P. Journe watches, including 3 platinum timepieces from before 2004, particularly coveted and recognisable by their rhodium-plated brass movements: Resonance (est. USD 150,000-250,000), Zodiac, of which only 150 pieces were made, (USD 100,000-150,000) and Octa Automatique with an elegant pink dial (USD 100,000-150,000). These have all seen a sharp rise in value over the past 12 months alone.

Porsche X Olivier Rousteing

As part of its communications approach for the current Panamera models, Porsche is working together with one of the most famous faces in the fashion scene. This is none other than the Creative Director of the Paris fashion label Balmain, Olivier Rousteing, who is launching a video series on social media together with the sports car manufacturer. The series of videos focuses on Rousteing’s exceptional personal story.

The short videos will be published on Porsche’s social media channels and Olivier Rousteing’s Instagram channel between the middle of March and the end of April. The central theme is entitled “Drive Defined” and relates to Rousteing’s powerful inner driving force. Many similarities between the fashion designer and the sports car brand also become clear here: Rousteing is renowned for repeatedly pushing boundaries. In this way, he has successfully guided the tradition-rich company Balmain into the young pop world in recent years and turned it into one of the most important Paris fashion houses.

Porsche and Olivier Rousteing

“Olivier Rousteing is not just an authentic Porsche enthusiast, he is also a perfect fit for us with his desire to make Balmain a modern brand with the highest standards of quality and luxury,” says Jelena Batic who is responsible for the cooperation at Porsche. “Together, we explore his exceptional driving force in the films by examining the connection between the worlds of sports cars and fashion, which creates relevance for our existing customers, as well as for younger and female target groups.”

Porsche and Olivier Rousteing

“I have a role in my world, to push the boundaries and to establish aesthetics, and a new world, the world that I want to live in,” says Olivier Rousteing, Creative Director at Balmain. “All of this fits perfectly with Porsche – a brand that has fascinated me since my childhood, and that stands for design and tradition combined with innovative strength.”

Porsche and Olivier Rousteing

Olivier Rousteing was born in 1985 in a confidential birth and was later adopted from an orphanage. He grew up in Bordeaux, and then attended the fashion school École supérieure des arts et techniques de la mode (ESMOD) in Paris. In 2011, he started work as Creative Director at Balmain at the age of just 25 – the youngest person to take on this role at a Paris fashion house since Yves Saint Laurent.

The video series about the Porsche Panamera is a first step in the collaboration be-tween Olivier Rousteing and Porsche. Further joint activities are being planned.

Emirates Team New Zealand Victory

Victory for our partners and friends Emirates Team New Zealand!

The Kiwis defeated the Challenger of Record Luna Rossa in the first to seven series, by a margin of 7 races to 3 after a hard-won battle on Auckland’s Waitemata Harbour. Emirates Team New Zealand’s 2021 victory marks their fourth America’s Cup win, having claimed the “Auld Mug” three times prior, in 1995, 2000 and 2017.

Emirates Team New Zealand Victory

The win also represents a significant milestone in OMEGA’s distinguished sailing history, as the brand has been a proud supporter of Emirates Team New Zealand since 1995 and served as Official Timekeeper at this year’s event in Auckland: reprising a vital role undertaken twice before in 2000 and 2003.

A unique feature of the 36th edition has been the design of the boats. State-of-the-art AC75 monohulls that literally fly, with T-wing hydrofoils mounted on port and starboard, a double-skinned semi-battened mainsail and the absence of a keel.

As winners of this year’s regatta, Emirates Team New Zealand will, of course, be defender of the title when the great clash on the waves takes place again.

America’s Cup - Emirates Team New Zealand
Richard Mille and UAE Team Emirates

Richard Mille is thrilled to announce a dynamic new partnership with UAE Team Emirates, the Tour de France-winning cycling team. The deal, which is set to run for four years, sees Richard Mille become the team’s Official Watch Partner.

“UAE Team Emirates has demonstrated time and again that it has world-class standards and a passion for excellence. At Richard Mille, we share the same vision and ambitions and we’re delighted to go into partnership with Mauro Giannetti and his team. The partnership also marks another significant milestone for us as we draw closer to the athletic community in the Middle East region. We’re extremely proud to become the Official Watch Partner of UAE Team Emirates and we’re greatly looking forward to supporting the riders and support staff as they press on for further glories. Good luck to them!”Richard Mille EMEA CEO, Peter Harrison.

Richard Mille UAE Team Emirates

Over two decades, Richard Mille has consistently pushed the boundaries of precision, performance and technical innovation with genre-redefining watches. These same values have been driving UAE Team Emirates since it joined the UCI WorldTour in 2017.

Last year, despite intense pressures created by the global Covid-19 pandemic, the team claimed 33 victories across the calendar, peaking at the Tour de France, as Slovenian rider Tadej Pogačar took the famous maillot jaune on debut in the world’s most prestigious cycling road race, aged just 21.

Richard Mille and UAE Team Emirates

“As a team, we’re always working towards innovation and excellence, so to associate ourselves with a brand of the quality and character of Richard Mille is a great pleasure for us. We’re excited to showcase and test Richard Mille watches at the highest level of competition, and in some of the most challenging conditions in world sport, such as the Tour de France.”UAE Team Emirates CEO, Mauro Gianetti

As part of the deal, UAE Team Emirates riders will carry Richard Mille branding on their bikes and kits throughout the next four campaigns, the cyclists will also have the chance to sport the Richard Mille RM 67-02 watch. An ergonomic model and a technical tour de force, weighing just 32 grams, thanks to its use of TPT® composite materials and grade 5 titanium. It also features a special strap, which is entirely seamless, non-slip and highly elastic, so that it follows the contours of every individual wearer’s wrist morphology.

Richard Mille and UAE Team Emirates

The team has just announced its lead rider line-ups for this year’s Grand Tours:

  • UAE Tour, February: Tadej Pogacar, Davide Formolo, Fernando Gaviria
  • Giro d’Italia, May: Davide Formolo, Brandon McNulty, Fernando Gaviria
  • Tour de France, June/July: Tadej Pogačar, Marc Hirschi, Alexander Kristoff
  • La Vuelta Ciclista a España, August/September: Tadej Pogačar, Matteo Trentin, David De La Cruz

Richard Mille has worked with a roster of the world’s top athletes, from Alain Prost to Rafael Nadal. As well as fostering a spirit of lasting friendship, the aim behind every partnership is always to push watches to their limits. In this spirit, Richard Mille partners wear their watches through the extremes of professional competition – on track, on court and even on the polo field.

Richard Mille wishes UAE Team Emirates and its riders every success on this year’s UCI World Tour, which picks up with the UAE Tour in Abu Dhabi on February 21.

Julien Tornare – CEO Zenith Watches

Interview with the CEO

2021 a new year of challenges and opportunities for the swiss luxury sector. Following this year successful launch of the 2021 LVMH Watch Week in a digital format. We’ve had the opportunity to schedule an exclusive one on one, online interview with Julien Tornare, CEO of ZENITH WATCHES.

Julien Tornare is one of the youngest CEOs in the Swiss luxury watch industry. Active for nearly two decades in watchmaking, he initially worked at Raymond Weil for two years before spending 17 years at Vacheron Constantin: first as market Head for Switzerland, subsequently as the Brand’s US Director, and finally as Managing Director for AsiaPacific. 

Julien Tornare has been at the helm of ZENITH WATCHES since 2017 rejuvenating the products as well as the brand’s communication and image. 

ZENITH WATCHES is once again at the vanguard of ground-breaking innovation. We invite you to click play on the interview below to discover this year exciting novelties from ZENITH WATCHES, what’s happening in the markets around the world and how he leads his team and is overcoming today’s challenges.

Interviewed by Pascal Grenacher

Produced by Alberic Virchaux

Copyright ©2021 WATCHESPEDIA. All Rights Reserved.

Richard Mille and Ferrari

Richard Mille is delighted to announce its new partnership with one of the world’s most iconic brands – Ferrari. Founded in 1947 by the legendary Enzo Ferrari, the company has always been ahead of the field, driving towards excellence both on and off the track.

This meeting of minds is based on shared values. Both brands forge their inspiration in the white heat of technology, combining age-old know-how with cutting-edge, state of the art innovation and passion leads to true world-beating excellence in their respective fields. This multi-year partnership extends from the pinnacle of motor racing in Formula 1 through WEC endurance programs, Competizioni GT, Ferrari Challenge, Ferrari Driver Academy to the fast-developing Esports category.

The meeting of minds does not end there. Richard Mille will also back not only Ferrari’s Driver Academy, a breeding ground for up-and-coming talent but will also be an active supporter of the Ferrari Challenge series. Since 1993 this renowned single-model motorsport championship has brought together thousands of gentleman drivers competing throughout the globe.

Historically many Ferraris combine the latest period technology whilst being true works of art and these attributes are often synonymous with our watches, symbols of modernity, performance and technical prowess achievements. The next few years will see the development of a specific range of watches through the close collaboration of our dedicated team in Switzerland and Ferrari’s design department. There are multiple inspirations between both brands to create and produce together stunning timepieces combining technicity and aesthetics of the highest order, all driven by a mutual engagement of a very strong partnership.

Richard Mille couldn’t be more enthusiastic about this partnership with Ferrari: “Everyone knows Ferrari is an iconic brand with an incredible history, and a true following from the legendary ‘tifosi’ right through to multiple collectors of classic cars. We see this as a true partnership with multiple developments at its heart of our watches with Ferrari’s designers and engineers. The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership.’’

Mattia Binotto, Managing Director and Team Principal Scuderia Ferrari: “I am very pleased about this new multi-year partnership. Ferrari and Richard Mille share many common values, from technology to use of similar materials, as well as the passion we put into coming up with and designing our products. Both brands bear the name of their founder and represent their dreams and visions. The partnership will have a wide reach and I am particularly pleased that it also extends to the Ferrari Driver Academy. Richard Mille is a great racing fan and shares our commitment to bringing along talented youngsters and to attract young people to motorsport.”