For this new campaign, Cartier invites you to (re)discover the diversity of its iconic collections Santos,Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu through a series of images. They reflect Cartier’s stringent standards and design vision that have led the Maison to the constant quest for the perfect form based on the purity of the line, the accuracy of the shape, the precision of proportions and the precious details.

By bringing these collections together for the first time, this campaign pays tribute to the line which is
powerful, clean and precise, like those of a designer, born from a vision and an intention. Thus, it raises design to the rank of culture, by creating objects that remain desirable over time.

“Cartier is a pioneering house, in constant creative exploration. This campaign demonstrates the
Maison’s ability to create cult designs that stand the test of time, objects that are at once immediately
recognisable and bear witness to the past,” said Arnaud Carrez, Cartier’s Marketing and
Communication Director. “The simplicity and strength of these images allow us to celebrate a unique
collection of cult design creations that have earned a place in the history of jewellery and watchmaking,and in the hearts of our customers.”