BUGATTI Sur Mesure: Introducing the CHIRON Pur Sport 'Grand Prix'

The CHIRON Pur Sport ‘Grand Prix’ is the first project of BUGATTI’s new ‘BUGATTI Sur Mesure’ customization program, inspired by one of the brands 20th century heroics, the renowned racing driver Louis Chiron. He is not only the eponym to the BUGATTI Chiron, but also one of the most successful racing drivers of the early 20th century. In 1931, he won the French Grand Prix at Montlhéry in his Type 51 – an enhanced version of the legendary Type 35 – together with the even as brilliant Achille Varzi. The number 32 was resplendent in bold letters on their racing car and is again do so on the Chiron Pur Sport ‘Grand Prix’.

BUGATTI owners have a distinct taste when it comes to configuring their hyper sports cars, and so BUGATTI has developed a broad expertise when it comes to turning its customers’ ideas into innovative design outside and inside their automobiles. BUGATTI has now bundled this expertise to set up the ‘Bugatti Sur Mesure’ program.

‘Bugatti Sur Mesure’ builds upon the marque’s distinguished history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork, gathering the collective know-how of its designers and engineers to meet growing customer demand for ultra-customized designs, materials and finishes.


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