By Roberta Naas /

At Geneva Watch Days, Breitling releases its sporty, highly functional Endurance Pro watch collection. This new line is offered at a great price/value proposition and is extremely high-tech and geared-for-performance in the everyday world that many of today’s active sports enthusiasts pursue.

Inspiration Behind the Breitling Endurance Pro Watch

In fact, the watch was developed by Breitling after discussions with German triathlete Jan Frodeno, who is a gold medal Olympic winner, and a multiple-time winner of the Ironman World Championships. He recently came on board with Breitling’s Triathlon Squad.

Endurance Pro

The Endurance Pro line is also inspired by the Breitling Sprint watch from the 1970’s that included a pulsometer. During sports, it is great for the athlete to be able to measure heartbeat. As such, the new watches offer this function via an inner pulsometer scale bezel. They also feature bi-directional rotating bezels with the cardinal compass points engraved on them, great for outdoor use. Additionally, the Endurance Pro watches are fitted with Diver Pro rubber straps in the same color as the inner bezel ring that is the pulsometer scale. Breitling is also offering Outerknown Econyl® yarn NATO straps for sale separately.

Endurance Pro