After an extremely successful Baselworld 2018, Breitling, the well-known manufacturer of high-quality timepieces, has decided to exhibit at the trade show once again in 2019.
“After constructive talks with Baselworld management, and in particular with other leading brands, we have decided to take part in Baselworld 2019 as an exhibi- tor,” said Georges Kern, CEO of Breitling. “In the coming weeks we will consider ways that the trade fair could improve next year in order to create long-term added value in terms of communications and sales for our brand, as well as for other manufacturers, both at Baselworld 2019 and beyond.” In particular, Breitling wants to better coordinate the dates of the largest watch trade shows in Switzerland.
Another goal is to develop Baselworld as a platform for communication. “I believe that the press days need to be restructured and digitalization needs to be accelerated,” Georges Kern added. “There should also be a platform for col- lectors,” he continued. Breitling hopes that the orga- nizers of Baselworld will develop a service center in addition to renting stands. “However, we also want to encourage the hotels in Basel to invest in their prop- erty and infrastructure so that they can offer mod- ern, contemporary lodging to international visitors at reasonable prices.” The quality of the hotels must be commensurate with Basel’s desire to be a renowned,sustainable location for hosting trade fairs.”
For this reason, prices at restaurants must also remain consis- tent before, during, and after the trade fair. “We hope that our points are heard because we are convinced that with a few new ideas and the good will of every- one involved, Baselworld has an extremely promising future”, says the Breitling CEO.
Successful Baselworld 2018
On the whole, the trade fair was a great success for Breitling. “We exceeded our commercial expectations and broke all of our sales records,” said Nasr Benaissa, Chief Sales Director at Breitling. “Our highly success- ful international roadshow in February launched Breitling’s new brand identity and the new Breitling products,” added Tim Sayler, Chief Marketing Officer at Breitling. During Baselworld 2018, Breitling presented not only the new Navitimer 8, but also many other in- novative products, and also announced partnerships with international brand ambassadors such as Brad Pitt, Charlize Theron, Bertrand Piccard, Daniel Wu, and Kelly Slater.