Bell & Ross watchmaking firm is an essential point of reference in the field of professional aviation timepieces. Its iconic square watch with graphic lines was released in 2005. Today, the brand takes a further step by launching the BR03-92 Horograph and the BR03-92 Horolum, two models that are an invitation to travel. Their functionalist dial fulfils the mission of displaying time with the utmost efficiency.

A minimalist Bauhaus-inspired design

The new BR03-92 Horograph and BR03-92 Horolum t perfectly in the Bell & Ross family of watch-instruments. Travel is their passion, and optimum readability their goal. Their cases, designed in a contemporary style, retake Bell & Ross’ iconic “circle within a square”, reminiscent of the clocks in aircraft cockpits. Aesthetically, these timepieces adopt one of the great precepts of design: “shape induced by function.” Bauhaus, the legendary German school of fine arts is at the origin of this movement characterized by an abundance of right angles, clean lines and minimal ornamentation. Way ahead of its time, this movement established, as early as in the 20s, the foundations of modern design. The BR03-92 Horograph and the BR03-92 Horolum present themselves as the worthy heirs of this avant-garde movement.

Simplicity serves the utilitarian

The BR03-92 Horograph and BR03-92 Horolum have been designed following the principles of industrial aesthetics. Their simple lines, based on a square case, underline the essential. Each of these contemporary timepieces has an extremely defined character and both evoke the world of aviation. The BR03-92 Horograph reminds us the clocks in airport terminals. Like them, its simple and uncluttered display, features a graphic dial with clear digits. As for the BR03-92 Horolum, it reproduces the codes of lighting in the runway, used to guide pilots night and day.

Their name is made up by the common root “Horo”, from the Latin “Hora” (hour), followed by “Graph” (graphics) or “Lum”, from the Latin “Lumen” (light).