Be Your Own BOSS | A whole new era


Be your own BOSS, whoever that may be—introducing a new era, a new logo, and a striking new campaign. Take charge of your own destiny like campaign stars Kendall Jenner, Hailey Bieber, and Joan Smalls, rapper Future, TikTok star Khaby Lame, singer and actor Lee Min-ho, boxer Anthony Joshua, tennis champion Matteo Berrettini, and runner Alica Schmidt #BeYourOwnBOSS

Discover the new BOSS: https://on.boss.com/ANewEra-

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#BOSS #era

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