By Roberta Naas / Atimelyperspective.com


It was just about two weeks ago that Bamford Watch Department announced its newest collaboration. The company has been working with Swiss watch brand Zenith for a while now and has introduced several special editions. This one, though, brings together Bamford Watch Department, Zenith and Black Badger – working together to create the Zenith El Primero Superconductor watch. There was some immediate hype about the super-cool looking watch, but we opted to study it a little longer to see if the hype was warranted.

Essentially, a superconductive metal or material allows electricity to pass through it without resistance at very low temperatures (usually below zero degrees), losing no efficiency to heat. They are usually used to transfer huge amounts of electrical energy and come into play in the medical field (MRI and other imaging machines), or the nuclear field. The benefits of the materials – in a watch — include added anti-magnetism and higher precision — plus some intriguing looks.


Zenith El Primero Superconductor

How the Superconductor Material Is Made

It all sounds super high-tech; and it is. (Reason 1 for the hype.) But that’s why it is the perfect project for the Zenith El Primero watch, which has always been cutting-edge and ahead of its time thanks to its already ultra-high precision. (Reason 2 for the hype.) For this project, George Bamford, founder of Bamford Watch Department, turned to Black Badger – a company that uses the Superconductor material for jewelry and other items because of its unique honeycomb structure. (Reason 3 for the hype.)

Black Badger, the brainchild of lume guru, James Thompson, makes incredible, upscale jewelry that glows in the dark. He has partnered with several watch brands along the way, as well, including MB&F, De Bethune and others. And the truth is, as mentioned, this is not the first time he has worked with Superconductor materials.

Zenith El Primero Superconductor