TAG Heuer reaffirms its long-standing association with the Principality of Monaco and its motor-racing history by partnering with the Automobile Club de Monaco (ACM) and its prestigious event, the Grand Prix de Monaco Historique, and introducing a limited-edition TAG Heuer Monaco timepiece as a tribute to the iconic race.
The appointment of TAG Heuer as the Official Sponsor and Timekeeper of the Grand Prix de Monaco Historique complements its current designation as the Official Watch of the Monaco Grand Prix and the Official Watch Partner of the Monaco Top Cars Collection museum. The 12th edition of the event was scheduled to take place from 8 to 10 May 2020 on the legendary Monaco circuit but was cancelled due to the COVID-19 pandemic. The ACM event team has already started planning for the next edition, and, over the course of the scheduled 2020 race weekend, TAG Heuer will be presenting a special-edition timepiece as a tribute to this prestigious event and to the Monaco collection.
The biannual Grand Prix de Monaco Historique weekend is one of the highlights of the classic-car racing calendar, and its passionate community of owners, drivers and spectators relish the spectacle of historic grand prix racing and love the warm spirit and camaraderie around the circuit. More than 200 grand prix cars representing 50 different car makers enter each event. Selected for their historical value and degree of originality, they compete in seven series spanning the periods from the 1930s to the 1970s. Drivers from more than 21 countries took part in the 2018 edition.
A Limited-Edition Monaco Timepiece Dedicated to the Grand Prix de Monaco Historique
The strikingly elegant and charismatic chronograph designed especially for the occasion features the signature red-and-white colour code that is reminiscent of eye-catching sports cars from the thrilling world of motor racing. The small silver historic car logo of the Grand Prix de Monaco Historique at the 1 o’clock position on the crimson brushed dial instantly links this special model to the historic race. This model is produced in a limited edition of 1,000 watches, each of which is engraved with its unique number and the words “One of 1000”.
This TAG Heuer Monaco wristwatch is presented on a luxurious perforated strap made of fine-grain black leather. The stainless-steel case back of this iconic square model has a transparent sapphire glass with the Grand Prix de Monaco Historique logo printed on the inside through which the sophisticated Calibre Heuer 02 in-house mechanical movement is visible. With a total of 168 individual components, including a column wheel and a vertical clutch, the TAG Heuer Calibre Heuer 02 offers outstanding precision and an extraordinary 80-hour power reserve.
The Grand Prix de Monaco Historique timepiece is packaged in a red watch box that is decorated with a chequered racing flag – a nod to the historic Heuer watch box and the perfect touch for this contemporary 2020 classic. It will be on display especially for racing enthusiasts at the ACM and available for pre-orders via www.tagheuer.com and in select TAG Heuer boutiques before its launch on July 27th, 2020.
An Enduring Bond: The Tag Heuer Monaco and Motor Racing in Monaco
In the late 1950s, building on the brand’s heritage in stopwatches, dashboard timers and chronographs suitable for racing, Jack Heuer saw an opportunity to become even more involved in the golden age of motorsport, merging his passion with the family business. Inspired by the action he witnessed on the track, he started a tradition of naming his creations after the evocative races in Monza, Silverstone, Montreal and Monaco. Celebrated for its glamorous Formula 1 Grand Prix, Monaco has also lent its name to one of TAG Heuer’s most iconic watch collections since 1969.
Avant-garde yet timelessly chic, the TAG Heuer Monaco Grand Prix de Monaco Historique is a bold new take on a maverick timepiece, and a celebration of the enduring bond between TAG Heuer, its iconic Monaco line and the prestigious racing events that take place in its namesake destination.