Baselworld 2019

This year at Baselworld, we were kindly invited by Arianna Pozza – Head of Product & Sales Watches at Victorinox.

Arianna Pozza Interview

Arianna joined Victorinox in 2014 as Executive Director of Wenger Watches. In this role, she was responsible for product, sales, retail design and marketing and was an active stakeholder in the Wenger brand repositioning. During her mandate, she successfully led the re-launch of Wenger watches in over 70 markets. In December 2017, she took up her current position as Head of Product Watches for both brands, Victorinox and Wenger carrying, on top, the Sales responsibility ad interim until end of 2018. Her target is to strengthen and align the overall strategy for watches within the context of the Swiss Army Knife values of quality, innovation, functionality and design.

In her free time, she enjoys motorbiking, travelling, diving and photography.

Arianna Pozza some time out of her busy agenda to talk to us about this year novelties in the Victorinox lady’s watches collection.


Imbued with the Victorinox values of high-quality and design, Alliance X.S. understands the detail-driven woman of today. Like her, it is perfectly balanced between practicality and elegance, simplicity and sophistication. Conceived for easy time-reading, the dominant numerical indexes are enhanced by the Super-LumiNova brightness of the dots and hands. At the same time, each woman’s personality can be expressed through her choice of design.

Alliance X.S.

The ultra-feminine woman may go for rose gold and silver, beautifully intertwined on the stainless-steel bracelet. The elegantly cool may opt for all-over silver. Both can choose between a silver-white dial to soften the look, or black to express bold elegance. The woman of classic taste may prefer the timeless look of black and white, opting for a black leather strap and white dial, correctly set off by a silver case.

Whatever her age and dress code, this modern woman will be adorning her wrist with Alliance X.S. for years to come. What’s more, she will be intrigued to learn that this new small watch is a prelude to further innovation in the Alliance range coming later this year.

Alliance X.S.
I.N.O.X Carbon Limited Edition

We also have had the chance to have a product presentation of the new Victorinox I.N.O.X. Carbon Limited Edition.


Inspired by the firefighting universe and its symbolic yellow and red colour code, each item is designed for resistance and high visibility. Handwoven paracord in reflective yellow is the durable material of choice for the eye-catching watch strap and keyring. The firefighter chevron pattern brightly adorns the Swiss Army Knife Rescue Tool, which can be tucked into its belt pouch for possible access. A red Swiss Army Knife strap tool, an interchangeable black watch strap, suitably made of firefighter boot leather, and a black bumper rounds off this remarkable collection.


I.N.O.X. Carbon is a watch for the fearless. It is rooted in the world of firefighters where strength, performance and high-resistance are essential requisites. The secret behind its robustness lies in carbon composite, tougher yet lighter than steel and used in the space industry to protect shuttles from excessive temperatures. The man who wears this watch knows he has a great companion for all his outdoor and urban activities. Always ready for his next adventure, he never forgets his Swiss Army Knife Rescue Tool along with the other resourceful items available in this limited edition of 1,200 pieces.

Produced by Alberic Virchaux