Gender inequality is so pervasive in society that, as Alia Bhatt says, “you have to continuously correct the narrative.” Undoing that narrative has a ripple effect that helps create lasting change – that’s what we chime for.
Gucci Chime is a global initiative to convene, unite and strengthen the voices speaking out for gender equality. We chime for gender equality to become a reality. We chime as one.
Director: Sharmeen Obaid-Chinoy
Artist: Beyoncé feat. Kendrick Lamar
Music and Lyrics by Beyoncé, Jonathan Coffer, Carla Marie Williams, Dean McIntosh, Kendrick Lamar, Frank Tirado, Alex Lomax, John Lomax Sr, Kaleidoscope, Reverend R.C. Crenshaw
℗ 2016 Parkwood Entertainment LLC, under exclusive license to Columbia Records, a Division of Sony Music Entertainment
© 2016 WB Music Corp
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