Time to Reach Your Star, a creed Zenith has followed since its foundation, is all about realizing one’s full potential and turning the wildest dream or idea into a tangible reality. In this spirit, Zenith is proud to announce its partnership with NFL quarterback Aaron Rodgers, who lives this philosophy to the fullest. After decades of hard work, passion, perseverance and discipline, Rodgers is at the peak of his career. He is rated the number one quarterback in the NFL, has set many records, been named the Most Valuable Player in the NFL, and led his team, the Green Bay Packers, to victory in Superbowl XLV. Today he continues to challenge himself to be the best and play at the highest levels of the game, as he has for the past decade.
Julien Tornare, CEO of Zenith, says, “Aaron Rodgers is undoubtedly a name that will go down in sports history for fundamentally changing the game of football. His focus, determination, and relentless ambition to always outdo himself and lead his team to spectacular victories have made him someone to admire and look up to. Aaron has reached his star, and changed the game while doing it, but remains incredibly humble and charming when he’s off the field. On behalf of Zenith, I’m honoured to welcome Aaron Rodgers as our new brand ambassador.”
Of the partnership, Aaron Rodgers says, “I couldn’t be more thrilled to join Zenith as its ambassador. I love how this brand is always pushing boundaries and literally building the future of watchmaking. What really moved me with Zenith is how they’re always working to inspire young men and women to go out there to reach for the stars and turn their dreams into reality.”
Rodgers’ commitment to excellence and precision make him the perfect ambassador for Zenith’s Chronomaster Sport, an evolution of the seminal El Primero column-wheel chronograph calibre with improved performance and a new, dynamic design language.