180 seconds, or 3 minutes, is the average length of a song. One might think this formatting is only related to the impatience of the listeners, but originally, this rule simply corresponded to the technical limitations of the discs at the time.
180 degrees corresponds to the maximum human field of vision. The perfect angle to capture the moment.
180 is the challenge Audemars Piguet set to groups of rising artists, 3 days to create an original track blending their music styles, 1 shot to capture it.
Discover their stories on Audemars Piguet’s channels.
Watch Episode 2 http://aplb.ch/APxMusic180Episode2
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