SIHH broadens its horizons in 2017, with the arrival of new brands and a day open to the public. This 27th edition celebrates the return of Girard-Perregaux and welcomes Ulysse Nardin. Five independent brands also join the Carré des Horlogers.
In another new development, after the four trade-only days, Monday 16th to Thursday 19th January, for the first time ever SIHH opens its doors to the public, on Friday 20th January. This new stage in its history confirms SIHH as the red-letter event to start the watchmaking year.